Search Engine Watch

SEM: A Call to Action
A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct that attention to doing what you want them to do is an absolute. ...

Did Bing Outsmart Google in Their Real Time Results Strategy?
A new study shows that the real time results in Google are overlooked by most users. Will Bing rule as a real time search engine, or does Google have another trick up their sleeve? ...

What Does Google Social Search Mean for SEO?
Consider implementing these tips to expand your real estate in search results. ...

Do Top Students Get to Pray in Google Church?
Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway? ...

Build Links in 30 Minutes a Day
You can successfully build links to any type of Web site in just 30 minutes a day. Here's how. ...

SEO vs. PPC Debate -- Which Do You Prefer?
There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? ...

Don't Over Optimize Your Site
SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. ...

Winning the Multi-Agency Game: Can't We All Just Get Along?
Some survival tips for when you're asked to work with your clients' other agencies. ...

Passing The Torch as an SEO Manager
At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional. ...

Get Your Search Campaigns Ready for the Yahoo/MSN Merger
Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas. ...

Search Around the World: Italy
A look at the most popular search engines, top industries, and search marketing best practices in Italy. ...

Your Locations are Your Biggest Digital Assets
A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches. ...

Measuring Social Media with Web Analytics, Part 1
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. ...

Forget Shorty: Long Tail Keywords Convert Cheaper
Don't miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. ...

3 Tools for Optimizing Page Speed
If you're responsible for a site, and you think you may have page load time issues, here are some tools to get your site performance up to speed. ...

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