Search Engine Watch - Latest

Facebook Admits: Expect Organic Reach for Pages to Continue Declining
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.The way businesses do business on Facebook is changing, and it’s going to be expensive.

IAB Tackles Native Advertising Standards as FTC Investigates
The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be seen.

Google Now Allows Gmail and Calendar Data Downloads
Finally, Google will allow users to download data from their Gmail and Google Calendars, a function that has long been available on many of their other services. The feature will help users who want to store an offline backup of their information.

Cyber Monday 2013: Largest Online Spend in U.S. History
Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Other data shows social media played a notable role in sales this year. However, shoppers may not have received the best de

Expanding from Local to National SEO with Google Trends
Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that will bump you into the desired national rankings you've been vying for.

Surprise! Google Updates PageRank Just in Time for Christmas
PageRank may not be dead after all. Google unexpectedly updated PageRank early this morning, just six weeks after head of webspam Matt Cutts told PubCon Las Vegas attendees not to expect another update this year.

The 'New SEO' is Plain Old Marketing
Sometimes moving forward means going all the way back to the beginning. Even if the SEO tricks are dying out the, technical aspects like speed, structure and optimized hierarchy still matter; the definition of SEO isn't shrinking, but expanding.

Google Trends Updates Accommodate Misspellings and Different Meanings
Several updates have been announced for Google Trends, making the data it provides more useful. It will now work to determine user intent where there is more than one meaning for a word and will take misspellings into account, among other updates.

Google Webmaster Tools Now Finds Smartphone Crawl Errors
Google Webmaster Tools has made some changes to their crawl errors page to include specific smartphone crawl errors that the Googlebot-Mobilebot discovers while crawling the web as a mobile useragent.

Matt Cutts: Don’t Stitch Copied Content from Multiple Sites
In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources and putting them together to create a new article or web page. Cutts said this practice does not add value.

Twitter Launches Tailored Audiences Retargeting Product
Twitter has announced the launch of Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?

2013 Search Year in Review with Bing, Yahoo & Ask.com
Curious about the most popular people, places and things in 2013? Bing, Yahoo and Ask reveal the most memorable through search queries that dominated the engines in the past year. Top celebrities, top news and events, and top destinations all covered with

5 Steps to Building a Results-Driven Multi-Channel Plan for 2014
Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to help marketers better allocate earned, paid and owned resources for optimal results.

Google AdWords Call Extensions: Beware the Data Gaps
Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads or customers are willing to pick up the phone and call.

Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers
In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engine

Google Search Results Now Include Apps for Android Users
Android users can now see apps in search results when searching on their mobile device. When the best answer to a query is an app, Google Search will now display the app and make it easy to access or download from Google Play.

Sponsored Article: Game on - Turning the Lights on With Viewability
Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans.

Stolen Logins for 2 Million Email & Social Media Accounts Found Online
Researchers from Trustwave's SpiderLabs have discovered a database with over 1.58 million website login details. Users of Google, Facebook, Twitter, Yahoo and LinkedIn are reportedly affected by the botnet attack.

Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers
Google and NORAD have launched their respective Santa Trackers, each with new functionality, games and maps to track Santa's flight. NORAD's site had a complete makeover to HTML5 this year, with help from Microsoft to make it web and mobile friendly.

Google's Universal Privacy Policy Class Action Lawsuit Dismissed
A US Magistrate in San Jose has dismissed a class action lawsuit challenging Google's universal privacy policy, finding that plaintiffs failed to prove any injury caused by Google's co-mingling of their data across all services used.

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